Social Score

Blog | The LenddoEFL Assessment Part 1: Using psychometrics to quantify personality traits

By: Jonathan Winkle, Manager of Behavioral Sciences, LenddoEFL

At LenddoEFL, we collect various forms of alternative data to help lenders verify identities, analyze credit risk, and better understand an individual. One of our most important tools for financial inclusion is our psychometric assessment. While some people still lack a robust digital footprint, everyone has a psychological profile that can be characterized and used for alternative credit scoring.

In this series of posts, we shed light on the science behind the LenddoEFL psychometric assessment and how we’ve pioneered an approach to measure anyone’s creditworthiness.

Psychometrics for credit assessment

LenddoEFL employs a global research team to ensure our assessment captures the most important personality traits that predict default. We deliver innovative psychometric content by combining insights from leading academics with years of in-house research and development.

Each question in our assessment is targeted to reveal psychological attributes related to creditworthiness. We quantify behaviors and attitudes such as individual outlook, self-confidence, conscientiousness, integrity, and financial decision-making in order to build an applicant’s psychometric profile. By comparing this profile to others in the applicant pool, we can better understand and predict an individual’s likelihood of default.

Psychometric example content: Financial Impulsivity

The marshmallow test asks children whether they would you like one marshmallow now or two marshmallows later, and since its advent, psychologists have recognized that the ability to delay rewards is an important predictor of later success in life.

While adults might not long for marshmallows the same way children do, a similar test can be performed using financial rewards, and research shows that people who are better at delaying rewards are less likely to default on their loans.

Drawing from this research, we ask applicants which of two options they would prefer, a smaller sooner amount of money, or a larger later amount (see image below). Asking people for their preferences across a range of monetary values and temporal delays reveals a quantitative profile of their financial impulsivity, which is indicative of their likelihood to repay debts (If you’re curious about how we deal with people trying to cheat or game the assessment, please see this blog post on our Score Confidence algorithm).

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Psychometric example content: Locus of Control

When times get tough, some people believe they can take action to overcome hardships while others believe that the challenges they face are altogether out of their hands. Those who believe their lives are governed by outside forces, an external Locus of Control, are more risk-averse and have more difficulty managing their credit.

We ask applicants to rate their agreement with a battery of statements measuring their Locus of Control, such as “My life is mostly controlled by chance events,” and “It is mostly up to luck whether or not I have many friends.” By asking these types of questions, we can precisely quantify someone’s Locus of Control along a spectrum of internal-to-external and use this data to predict default.

Conclusion

LenddoEFL delivers an innovative psychometric assessment by combining evidence from academia with active, internal research and development.  The examples above demonstrate how we quantify certain personality traits, and the myriad exercises we use in the field allow us to produce a rich psychological profile that is predictive of credit risk. In the next post we will explore the concept of metadata, which will show that how people answer psychometric questions is just as important as the answers themselves.

AstroWani | CTOS, LenddoEFL extends financial inclusion in Malaysia

30% of Malaysians with good potential is still denied access to loans. This is because they lack or directly have no credit history. In order to curb this issue, Malaysia's Largest Credit Reporting agency, CTOS Data Systems Limited, partnered with Fintech LenddoEFL company and emerged with a new solution.

30% of Malaysians with good potential is still denied access to loans. This is because they lack or directly have no credit history. In order to curb this issue, Malaysia's Largest Credit Reporting agency, CTOS Data Systems Limited, partnered with Fintech LenddoEFL company and emerged with a new solution.

The ASEAN Post | The potential of big data for microfinancing in Southeast Asia

"Microfinance is described by the Financial Times Lexicon as a service where financial institutions will back small start-ups and would-be entrepreneurs with small loans, in the poorest parts of the world. In Southeast Asia, the biggest microfinance players currently include Asia Pacific-based LenddoEFL, Singapore's CredoLab and the Philippines’ Lendr, for example..." Read full article.

Quienopina | Las redes sociales factor determinante para que le aprueben un crédito

Sí, leyó bien las redes sociales. De acuerdo a su interacción y lo que hace en ellas diferentes empresas y hasta entidades financieras pueden determinar si le aceptan o no un préstamo. Oscar Torres, director de Lenddo para América Latina, empresa que analiza la información para determinar si una persona podría pagar o no, explica que lo que ellos hacen es usar  la información de redes sociales, de dispositivos móviles o de la personalidad de la gente, para decirle a la entidad en menos de un minuto si es viable o no aceptar los préstamos.

Lenddo a diferencia de Lineru, trabaja directamente con los bancos, en aplicaciones como la de Nequi de Bancolombia,  con el fin de generarles a estas una calificación del cliente, tomando los datos de la central de riesgo y haciendo un análisis conjunto con las herramientas no tradicionales. Read Full Article

Lodex Blog | The Future of Data-Driven Financial Inclusion Posted by Aisha Hillary-Morgan

"In Australia, millions of people find themselves in a chicken-or-egg-type dilemma when it comes to getting credit. Even though they have steady income, they still can’t access credit because of lack a formal credit history. Yet, most of these consumers carry a smartphone, are online and connected through social networks, leaving behind a digital footprint that can be analyzed to better understand who they are and their attitudes toward credit.

This is why we have teamed up with LenddoEFL, the leading technology platform powering data driven decisions for financial services, to help them create more of a credit story. Your Social Score will use, with your consent, your digital footprint to provide additional insights for borrowers and for lenders to more efficiently make a preliminary assessment." Read the full article

Originally posted by our partner Lodex